When you run a health club, it is essential that you communicate regularly with your clients. Communication plays an important role in the marketing of your business. One of the most popular practices of interacting with your members is using e-mail merge. It permits you to send messages to your members in general or if you wish, you can also send messages which are personalized for a single member in one go. E-mail merge is one of the features of club management software. Let us have a look at how this feature can assist in your marketing strategies.
Saves Time and Money
When you use this club management software feature, you can not only save your time but your money as well. Owning a club and having employees to interact with the members is not enough. If you want to increase your sales it is necessary that you communicate yourself with your clients. However, it is not possible to communicate with each client individually in person. It will be time consuming as well as expensive. So, when you use e-mail merge, you can save time as well as money.
Assists in your Sales Initiatives
You can aim recipients and match them with your sales proposals to get best results. Tags are used in these merged e-mails. Texts from the software resource replace the tags which are there in the electronic messages. The way of presenting the data to the members assist in your sales. Suppose you want to remind your existing members about the membership renewal date, you can send them an e-mail with tags which can include the date of their membership expiry, their name and other details. Similarly if you are sending electronic mails to prospective customers, you can highlight your services which can help to increase your sales.
Retain your Existing Members
This feature of club management software is helpful in retaining exiting members as well. Using this feature, you can create customized content. You can send personalized messages to your members and increase communication with them. You can send information like upcoming events of the club, any announcements, birthdays, credit card expiries and other information. This will keep your clients updated about your club and its services, which in turn will assist in retaining these members.
A few Things to Know
Before you start using e-mail merge, you need to know a few things. You need to have an e-mail account and link it with the e-mail merge program. This will create a correspondence address where the bounced back mails will come. When you send out e-mail blasts, you need to have you Internet provider informed so that they can provide you with any guidelines that you need to follow. The most important thing is to add an option in the mail which will allow the users to opt out of the communication if they are not interested in your offer.
So, use club management software and its e-mail merge feature as a part of your marketing campaign to increase your sales and communication with your members.
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