One of the great challenges everyone seems to have is building a mailing list of great subscribers. Why is that? One reason is that most of us think it's far easier than our experiences prove.
Truth is... the WORLD marketplace does NOT know YOU, they don't trust anyone and unfortunately believe you're a scam artist to boot "like all the rest of them"!
Most of us, the good guys, aren't excited about being put in a category of loser, cheat or thug. Mainly that happens because too many Internet Marketers fall into that group of crooks with bad reputations.
Our history as business people has been built on a platform of integrity, truth and honest dealings with our customers. However, Internet Marketing online is another challenge of different perceptions for us.
Obviously, building a mailing list is NOT an easy task. Understandably, we really can't expect strangers to trust us, just because.
Personally, you may know that your trust level is simply awesome, unquestionable. To others, it's not so easy to discern or have a "magic" button to push confirming "who" you are.
Internet Marketing is a relationship business. First, we have to PROVE that we can be trusted. We'll send "whatever" we promise in our offer or give away free gifts of value.
Even your website picture is questionable? Maybe, just maybe, that's not really YOU but someone else' photo on your website.
If I give you my email address will you overwhelm me with scam or unending garbage emails everyday of the week? Fair question!
Once someone gets your email address, especially if you end up buying a product, you'll hear from them forever unless you take the time to unsubscribe from their list.
Build your mailing list ONE person at a time. Each subscriber is NOT just a name to be exploited for your benefit or loss. It's a real person, a living, breathing child of God.
When you think beyond the name, it puts a different perspective on how each email address has a unique value. Just because you can't "see" the person does not change the fact of who they are.
Once you realize the uniqueness, the true value behind each name on your mailing list, regardless of the #, you're on your way to success in building a valuable asset for your business.
You see "no reply" on some emails which is not a welcoming message in my book. I'm visualizing a "sender" who could not care less about what I think or have to say. Click the "delete" button promptly!!
If you can't treat your subscribers with respect than don't bother to call my number or send any emails to my address. I'm not listening and your messages will go into my delete box.
Treat your mailing list as the GOLDEN goose. It's your key to long-term success in your own business. Like any business, retail stores, the local drugstore or gas station it's easy to dust off our feet and move on.
One evening, I remember calling my neighborhood service station for a fan belt about 9 pm, long past closing time. However, my family had been a customer for years and my call was very important.
The next morning, I needed to leave town early and it was urgent that I get the car repaired. Here's the answer I got... from the owner of the service station business... "I've got my pajamas on and going to bed".
Can you imagine what that cost him in lost business? My spouse and 3 children took our gas and repair business to another gas station for the next 20 years and never looked back.
My point is that your mailing list subscribers only have to hit the delete button and they're gone forever. Value? We'll never know but statistics indicate that each subscriber is worth an average of $12 in annual revenue.
Hope this has been helpful in how you perceive the value of each person on your mailing list and that you'll take it as a reminder that mailing lists are made up of real people and deserve and expect a relationship with you as your customer.
Don Monteith, writer of this article, has 32 years in business as an entrepreneur. Today, he is semi-retired but has recently teamed up with Chris Farrell, the #1 Internet Marketing trainer with an exceptional success record.
A home based business for our subscribers is our goal. Your own Plan B, for financial security, is key to your personal success as well as future streams of income and retirement funds. Learning from the expert training available on Chris' website is like taking candy from a baby. Start off with 26 videos for the asking, ALL free!
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